Clueless men in ads.

Years ago, a wave of new commercials hit the TV world.  In them, the women were portrayed as more intelligent and capable than the helpless men.  I enjoyed these early commercials due mainly to the fact they were twists of the normal.

Fast forward to today, and we see a constant storm of these commercials.  So much so that I don’t remember the last ad I saw when the woman played the stooge.  The advertising world’s drones must believe the male of the species must play an incompetent fool to maximize their sales.

Hey advertising geniuses, it’s time to find new approaches for hawking goods.  Setting men up as incapable children insults men and women they think still need catering.


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